A.  In-house Counsel (Higher Level GC, with no IP help) – Preferably with manufacturer, troll or entrepeneurial company.  They can lead to any of the 4 types of work.

B.  In-house IP Counsel – Will usually handle Transactions themselves, but have potential in the other 3 types and certainly appreciate a good mediator can get them out of a bind and a good navigator can help them prioritize on a consulting/of counsel basis.

C.  Outside IP Litigation Counsel (contingency mainly, but also hourly)